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HARD AT WORK

All our inspiration, creative ideas, and design processes are driven by the goal of crafting products that seamlessly complement the active lifestyle. Our products embody a genuine connection to the world, emphasizing our dedication to the rugged environments, intense situations, enduring resilience, adaptability, and, above all, the trust you place in us.


We believe the diligent effort invested in our product design should mirror the commitment you put into your own endeavors.

HARD AT PLAY

BEX® is more than an eyewear brand – it’s a lifestyle choice. Every pair embodies the the essence of our experiences and outdoor escapades. They’re meticulously designed not just to protect your eyes but engineered to withstand the rigorous demands of the great outdoors, staying firmly on your face during the most intense adventures.

So, whether you’re charting new territories or savoring a leisurely ride, rest assured that you’re an integral part of the BEX® journey – a community of relentless spirits who work hard and play harder.

KEY BEX FEATURES:

OUR STORY

At BEX®, we embrace the untamed spirit of the outlaw. Born from humble beginnings deeply rooted in the American heartland, we are proud to offer eyewear like no other.

Our progressive technology meets the honest, hardworking ethos of the Everyman, creating a powerful fusion that sets us apart. Our story is one of authenticity, passion, and a relentless pursuit of individuality.

EYEWEAR REVOLUTIONIZED

We are revolutionizing the eyewear industry by seamlessly blending cutting-edge technology with our true-to-rootsAmericana heritage. BEX® is the first and onlybrand to introduce the spirit of the outlaw into eyewear.

Our frames are not just a fashion statement; they are an embodiment of the rugged, honest, and hardworking spiritthat defines us. With advanced lens technology and superior craftsmanship, our sunglasses provide unparalleled protection, clarity, and style.

THROUGH OUTLAW EYES

Seeing life through “outlaw eyes” means to embrace a different perspective. Our sunglasses empower you to break free from the ordinary, to challenge conventions, and to explore new horizons. When you put on a pair of BEX® sunglasses, you see the world in vibrant colors, with enhanced clarity and uncompromising protection.

Experience life unfiltered and discover a new dimension of adventure with BEX®.

UNLEASH YOUR INNER REBEL

Unleashing your inner rebel is a testament to our roots, a homage to the honest, hardworking men and women who shape our nation. Crafted with meticulous attention to detail, each frame exudes the spirit of the outlaw.

From classic aviators to bold, contemporary designs, our collection offers a range of styles that honor our heritage while embracing the future.

JOIN THE OUTLAW MOVEMENT

We invite you to join the Outlaw movement and embrace the extraordinary. Step into a world where technology meets tradition, where rugged authenticity harmonizes with progressive innovation.

With BEX®, you become part of a community that celebrates individuality, freedom, and the unyielding pursuit of your passions. Unleash your inner rebel and see the world through outlaw eyes.